Resources Library by ANA

Hand held devices

For many reasons hospitals have access restrictions that limit market research and data collection.This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for...

Catalogue: Global Healthcare 2006

Authors: Daniela Dening, Carlos Eduardo Reis

February 6, 2006

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006

Author: Bob Leitman

February 6, 2006

Beyond the patient

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.Taking chronic back pain as an example condition, this paper describes how a holistic approach to research,...

Catalogue: Global Healthcare 2006

Author: Tom Atkinson

Company: Insight Research Group Ltd.

February 6, 2006

Changes in patient behavior in seeking medical help

As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry.Obviously, the implication of the changes would be profound...

Catalogue: Global Healthcare 2006

Author: Hongfei Zhang

February 6, 2006

Partners in innovation

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies

November 28, 2004

Developing a decision-making system to build a new corporate image

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer

Companies: The Leading Edge, Compañia de Negocios Moiguer

October 24, 2004

Developing a decision-making system to build a new corporate image (Spanish)

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer

Companies: The Leading Edge, Compañia de Negocios Moiguer

October 24, 2004

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004

Authors: Martine Leroy-Sharman, Susanne West

February 22, 2004

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004

Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein

Company: Moskowitz Jacobs Inc.

February 22, 2004